First it was April, and then June. July arrived and still you weren’t around. I came by and asked one of the guys standing outside your property when you’d finally come. He said, "July 15 for sure. There’s been some delay." I was satisfied.
July 15 comes – no Adonis. What’s the matter? Have you changed your mind? I came back a week later. Another guy was sitting outside; I noticed a flurry of movement past the entrance. I called out to him.
Me: Quand, monsieur?
Him: Quand quoi?
Me: La date définitive?
Him: Ah, le 29 juillet.
Me: Vous êtes certain?
He laughed and he waved us off, thinking perhaps some women are hard to satisfy. This time I was skeptical. Maybe Adonis decided to wait until the Fall.
The community paper was dropped off at our door and my brother picked it up. He was leafing through the pages when he noticed something. Hey, he said, Adonis is finally coming on the 29th. The guy who laughed at me was telling the truth after all. On the 28th, I set my alarm clock for 6 am. I wanted to be among the first greeters when the man would make his grand entrance at 9:00 am. There were even rumors that he would be handing out $25.00 gift certificates to his first 100 visitors.
Now you’re guessing it right. I wasn’t referring to Adonis, the handsome Greek god of the old days or a 21st century male with exceptionally stunning looks. I was simply referring to the Arab supermarket in Montreal. A supermarket that attracts 99.99% of Montrealers – that’s the reason parking is always atrocious – and it’s impossible during long weekends and holidays. But the crowd and the line-ups are worth it. The moment you walk in, you sniff quality. Top quality.
BRAVO to Adonis for opening another branch right in my neighborhood. I used to drive 17 minutes to their Sauvé Street branch, but today, there’ll be one right in my neck of the woods.
Not Just Shish Taouk and Magnificent Nuts
I love Adonis for its Shisk Taouk chicken and their magnificent array of nuts. Pistachios, Sudanaises, Krikris, Cashews – they look like they were harvested and picked under a glorious hot sun and given a good shot of healthy vitamins. They’re huge, they’re delicious. They’re crisp, they crackle and tease your taste buds – you can’t have enough of them.
Mind you, it’s not just the shish taouk and the nuts that make my hormones rage. Montreal shoppers will rave about their cheese counter – over 120 varieties – including Lebanese white cheeses like halloum, akawi, baladi and their house specialty – labneh.
Fresh produce – yes, indeed, Adonis knows what "fresh" really means – succulent greens, yellows and oranges. Run your fingers through their fruits and you’ll be hooked. The question that comes to mind is, "just where do they get these fruits, they look like they’ve been plucked out of mother earth at the right time?"
The bread and pastry counter – you’ll salivate. Guaranteed. You see everyone clinging possessively to their ticket numbers waiting to be served making it seem like the counter will be running empty soon. Don’t drool too long by the glass shelves, you’ll have to decide quickly between 34 varieties of baked goods and over 65 kinds of breads.
How about a sampling of their boulangerie?
|Armenian cheese roll||Rosemary crustini buns|
|Bastourma roll||Egg twist bread|
|Sambousik (ground beef meat pie)||Crispy wheat rusks|
|Kishek pizza||9-Grain sandwich bread|
|Thyme croissants||Markouk bread|
|Chocolate croissants||Stone ground whole wheat bread|
|Hot dog and cheese pie||French bread/Belgian bread|
|Half thyme/half cheese pizzas||Korban bread|
And much, much more!
Let’s not overlook the fish section – if you feel like live blue crabs and fresh oysters, Adonis will be waiting for you!
As part of their customer service, the web site of Adonis has a recipe section. This week’s feature – Baba Ghanoush – that famous eggplant dip!
Bit of History
Adonis Montreal goes back to 1979 when two brothers – Elie and Jamel Cheaib – and a friend arrived in Montreal from Cedar’s Country Lebanon. Their first store was in Faillon Street – barely 1,000 square feet of space. Five years later and with the thriving Middle Eastern communities in Montreal, the brothers had to move Adonis to larger premises in 1984. Seven years later, Adonis again had to branch out, this time to the west island – a flourishing suburban enclave. They opened a branch in Dollard-des-Ormeaux. Another branch was opened in Laval in 1998.
The Adonis name is now a buzz word in Montreal. Everyone – even people who hate grocery shopping – loves it.
Although new, the Place Vertu branch in Ville St. Laurent is already a beehive of activity – and I won’t be surprised if at 10:00 in the morning on an ordinary work day, I’ll have to drive around patiently for parking.
You can’t keep Adonis a secret. All it takes is for one person to walk along Thimens Boulevard with the familiar white bag with blue markings and before you can blink an eye…eager shoppers will be descending on the store in massive droves.
This is their web site: http://www.adonisproducts.com/pages/historique_en.asp. Really though, you’re better off if you boogey over to the new branch; that is, if you live nearby.
Want to have a sneak preview? Here you go: